The location is genius as its right across the street from a high school that has open campus lunch. Aside from that the location is quite curious because Cooper Street is turning into “Chicken Avenue” with Super Chix, Golden Chick, Chicken Express, and KFC within a few blocks or so.
Be careful looking for “Super Chix” online because you could land on some NOT SAFE FOR WORK type sites. That aside – the website tells of “Three friends “ looking to build a better chicken sammich. What they don’t tell you, and others have discovered, is that Super Chix is funded by YUM Brands….the same company that owns KFC.
Super Chix is pretty aggressive in concept. They have taken pages from Chick-fil-a, Raising Cane’s, and Five Guys/Mooyah and rolled them into “Super Chix”.
ENOUGH OF THE PREAMBLE…how’s it TASTE….man!!!!?!?!?!?!
FRIES: The fries were fresh cut (like five guys/mooyah) but cut thinner. So they got rather floppy and soggy pretty quick. Decent flavor but I wouldn’t order them again.
CHICKEN TENDERS: These were juicy and fat chicken tenders. They look gorgeous (and a lot like Chick-fil-a). They come with dipping sauces: “signature”, (which a few tasters said is a Cane Sauce knock-off) Honey Mustard, Smoky Honey Pepper (?), and a Siracha Sweet and Sour….and no BBQ. Criminal.
One thing I DO notice is the breading is slightly sweet. I found this to be very obvious and a bit of a distraction. Almost like KFC “original recipe” with maybe a few herbs and spices left out and replaced with sweetness. The similarity to KFC breading is noticeable.
CHICKEN SANDWICH: The chicken sandwich (pictured) is not what I ordered. I order it with just pickles and I obviously got the full-monty. I will chalk this up to opening-day-jitters. It’s quite juicy and full of flavor. Nice bun.
SO, WHAT WORKS?
- The chicken. Which is paramount. If the chicken sucks, the place is doomed. Fortunately it’s thick and tender. Juicy and nicely breaded. Even that “sweetness” I taste in the breading is easily masked by some sauce. I would cut back on the sweetness in the breading. Keep the buns.
- I know plenty of people that are boycotting Chick-fil-a because of their stance on certain issues – those people can now have their chicken again. Super Chix has the luxury of being the new kid and hasn’t made such high-profile statements that could alien their customers. Yet.
- They need to set up a stand at the front door with menus so people can get familiar with the ordering process and all the “upgrades and custom features” you can get on every. Single. Thing. The ordering can get bogged down very easy. Pickles? No Pickles? We have three different kinds of pickles….so you want those pickles not these other ones…and I got a headache.
- Fries should be thicker cut. Being thin, as I said, hurts more than helps.
- Sauces. Need more variety. Lack of a BBQ and straight up hot pepper type sauce is just SILLY.
It’s a shrewd move on Yum/KFC part. Introduce another choice to water down the amount of people who might drive to their competitor by offering something pretty damn close under a new name. It worked for PIE FIVE. It’s a pretty good product so it could work.
I will say that there has been MANY a SUNDAY that I wanted Chick-fil-a but they are closed on Sundays. Super Chix is OPEN on Sunday. That is HUGE. HUGE in the satisfied cravings department.
Is it BETTER than Raising Cane’s or Chick-fil-a? NO. Do they have a chance to give them a run for their money? YES.