Pizza Hut has revamped their “hand-tossed” crust. It is now lighter, thinner, and brushed with a garlic-butter. It’s going for 10 bucks and hopes are high for its success. So much so, Pizza Hut says “If you don’t love it, your next pizza is on us!”
I tried it. I don’t love it.
In efforts to keep up with places like PIE FIVE, and the other upcoming fast-casual-pizza places, Pizza Hut is trying to make moves fast. They made THREE announcements this week:
ONE: they would start selling pizza-by-the-slice in certain areas to test that market.
TWO: Pizza Hut will now try to make their pizzas “less perfect” by throwing some stray cheese pieces on the crust or maybe make sure the crust isn’t exactly-perfectly-round. I can only imagine this is to compete with the artisan-style mom and pop joints that make some incredible (and not perfect looking) pies.
and finally THREE: This new hand-tossed pie. I didn’t think anything was wrong with the old hand-tossed style …but the brush of garlic-butter is always welcome. They are right. It IS lighter. It IS airy-er. But it’s the end crust that kills me. I can’t fully tell if it’s the actual crust or the brush of garlic-butter…but there is a substantial amount of SUGAR when you hit the end-crust. It’s a bit of a shock, even.
What I am expecting…or at least looking forward to….is a rich…buttery…garlic-y…end-crust. That sweetness overpowered anything else. It was almost like a sweet-bread at that point. I taste NO garlic. I taste NO butter. Just sugar.
But the marketing worked. Pizza Hut got me in the door. Which doesn’t happen very often. Pizza Hut has a long road ahead if they are serious about shaking their “generic-robotic-corporate-pie” image. This ain’t the best food forward. It’s a huge step back.
I know what you are thinking —- They said if you don’t like it, they will buy your next pizza…right?
ONE: You have to go back to the original location. I was on the other side of town and bought it on a lark. So I am not gonna drive all the way back to that location to complain.
TWO: It wasn’t a horrible pizza…but by their terms “I did not love it”. So if I do drive all the way back to complain about a 10 dollar pizza…that I mostly ate anyway…despite that GLARING FLAW OF SUGAR…what kind of an a-hole am I gonna look like?
I’m a jerk…but I’m not gonna argue semantics over a 10 dollar pie. I paid for it. I reviewed it. Transaction over. Lesson learned.